Ben & Jerry’s
I was fortunate enough to start my career working for a dream client, where I had the opportunity to create Ben & Jerry’s first-ever TV campaign, along with multiple other efforts spotlighting the brand’s quality and uniquely progressive point-of-view.
File Under:
• Commercials
• Print
• Out of Home
Pints Personified
These spots were some of Ben and Jerry’s first forays into the world of TV advertising (and mine), animated in true claymation by Laika, creators of Coraline, Paranorman and The Box Trolls.
Flipped Out!
Ben and Jerry’s was introducing a new desert, which you flipped over to serve. So we flipped the entire campaign on it’s head.
Print ads were placed upside-down, turning them into a virtual product demo.
Local print editions paid hommage to their respective cities:
Colorado
Seattle
San Francisco
Philadelphia
It’s What’s Inside That Counts
Showing off Ben & Jerry’s commitment to high-quality, ethical ingredients.
Fairtrade Flavors
Ben & Jerry’s iconic flavors were certified fairtrade before it was cool, so we just had to let the people know.
