A new trend has emerged: cat bands. Real cats, with real musical talent, just waiting to be discovered. What if Meow Mix could kill two birds with one cat: revive their classic jingle and give these cat bands the exposure they deserve? They’d get Meow ReMix—an integrated campaign that introduces feline musicians and their renditions of the fabled cat food jingle. We built a world where cat musicians may just exist and where all cats sing for Meow Mix in several genres.