New Teacher Disorientation

BC’s Emmy-winning comedy needed an activation at SDCC to reward its growing fanbase and promote the show to newer fans.

We created New Teacher Disorientation, putting guests in the shoes of new teachers at Willard R. Abbott Elementary, the show’s underfunded namesake school. Our new teacher attendees tested their knowledge of Philly slang and 90s R&B, received official Abbott credentials, got down with the Abbott Step team, and got the chance to support and recognize real teachers.