Shifting perceptions of gender equality.
Through their data and insights, S&P Global discovered that adding more women to the workforce could add nearly six trillion dollars to the global market cap.
But how do you convince the rest of the world that gender equality is in their best interests?
By speaking their language. Money.
Designed by Michael Murphy and produced event and environment designers, Atomic.
CREDITS
Client: S&P Global
Agency: Publicis New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Creative Director: Josh Horn, Shaun Bruce
Associate Creative Director: Patrick Merritt
Art Director: Alyssa Leary
VP, Head of Art Production: Maggie Sumner
SVP, Group Account Director: Gina Leone
Installation Art Production
Installation Production Company: Atomic
Producer: Michael Chico
Artist: Michael Murphy
Digital Experience Production
Executive Producers: Jennifer McConnville, Alissa Ziyad
Director, Emerging Technology: Jon Hackett
Technology Director: Alec Cumming
Snr Technology Developer: Glenn Grant
Technology Developer: Scott Jones
Director, Experience Design: Eric Green
Associate Creative Director, Experience Design: Shaun Rogers
Senior Experience Director: Joni Osuga
Designer: Zachary Collopy
Interactive Developer: Joe Lee
Quality Assurance Director: Michael Shagalov