A back-to-school campaign when nobody knows what that means.
By early Spring, Walmart usually has their big back-to-school campaign figured out. But in 2020, no one had any idea whether kids would be back in the classroom or if remote learning was going to continue.
So we came up with this campaign to reflect that uncertainty, while still taking into account the realities of remote working and strict COVID production guidelines. Then we got the guy who shot "Inception" to make it.
Other stuff that could go in this portfolio page...