Shifting perceptions of gender equality.
Through their data and insights, S&P Global discovered that adding more women to the workforce could add nearly six trillion dollars to the global market cap. So, we built a giant art installation in the middle of NYC's Oculus train hub.
Executive Creative Director: Erica Roberts
Creative Director: Josh Horn, Shaun Bruce
Associate Creative Director: Patrick Merritt
Copywriter: Deirdre Hering
Art Director: Alyssa Leary
Installation Production Company: Atomic
Artist: Michael Murphy