S&P Global is known as a world leader in economic data and insight. What’s lesser known is how that insight can be used for the advancement of economic progress and equality.
We created the Change Pays as an internal and external platform for S&P to showcase the power of data to change the world for the better.
The platform launched with a massive installation in NYC’s iconic Oculus train hub. From there, Change Pays ran across various paid and owned channels.
The Vital Statistics
The campaign continued in paid and owned channels, putting a human face on S&P's compelling case for gender equality in the global workforce.