Abbott Elementary 
Open House

Client: ABC / Disney Entertainment
Agency: Creative Riff

For the launch of Abbott Elementary Season 2, ABC and show creator Quinta Brunson wanted to do more than just market the show. They wanted to celebrate teaching and give back to real teachers.
We created the Abbott Open House—a shopping experience for teachers to get free supplies and books, as well as photo opportunities for mall-goers in front of the Abbott Elementary facade and school bus. Attendees were treated to plenty of freebies and performances from the official Abbott Step team. 

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