Flipped Out!
Flipped Out was a novelty sundae from Ben & Jerry's. To eat it, you turn the package upside down. We turned the simple product attribute into the crux of our campaign.
Print was run upside down, making the reader turn it over. It's like a product demo, just not as tasty.
UPSIDE-DOWN BUS
We decked out tour busses in San Francisco, New York, and Philadelphia. There was even an upside-down freezer truck doing a tasting tour.
REGIONAL PRINT
We did more upside-down print ads with custom illustrations for specific cities.
OUT-OF-HOME
And did station takeovers in New York and Boston.
